Vice Hoodie

LOVEMYVICES · Fashion Film Campaign

The original LOVEMYVICES campaign — a cinematic hoodie series that turns everyday people into accidental walking billboards.

Client: LOVEMYVICES
Type: Fashion Film · Brand Campaign
Role: Creative Direction · Direction · Shoot · Edit

Part of the LOVEMYVICES Vice Hoodies campaign, following a late-night worker ending his shift. The series was created to bring humanity to the brand, turning people into accidental walking billboards by placing the hoodie prominently in everyday environments while establishing LOVEMYVICES' moody, cinematic aesthetic.

The work — 4 pieces

New Year, Same Vices

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