Campaign
New Year, Same Vices
LOVEMYVICES · Seasonal Campaign
A New Year campaign built on a simple truth — resolutions fade, but the obsession with creating never does.
The turn of the year is when every brand promises to change. New Year, Same Vices flips that — a seasonal campaign about staying loyal to the one habit worth keeping. Shot, graded and cut in-house, the film carries the studio's moody, cinematic register into a message about consistency over reinvention.
Behind the scenes
The set, the setups and the color work that shaped the final look.
The work — 3 pieces
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