Campaign
Love My Valentine's Day
LOVEMYVICES · Seasonal Campaign & Drop
A Valentine's campaign that reads the holiday through the LOVEMYVICES lens — a film, a poster series, and a merch drop.
Love My Valentine's Day turns the studio's name into the holiday's message. The campaign pairs a cinematic film with a poster series and a Valentine's tee drop, wrapping the season's imagery — hearts, roses, indulgence — in the brand's own voice. Concept, direction, design and edit were handled end to end.
Poster series & drop
The printed campaign — Vice In The Air — and the Valentine's tee released alongside the film.
The work — 5 pieces
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