Impact Combat Sports · A Series of Fortunate Events · Client campaign

BUSINESSVICE 2

Two Las Vegas businesses, one approach: a cinematic brand commercial for each, backed by vertical content built to turn viewers into customers.

BUSINESSVICE 2 pairs a flagship commercial with a run of vertical films for each client — Impact Combat Sports, a family combat-sports gym, and A Series of Fortunate Events, a full-service event brand.

The commercials set the tone; the verticals show the client in action and carry the campaign’s intention day to day — a parent’s first class, a spread that sells the event.